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Annual Report and Accounts 2019

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REPOSITIONING 
COMPLETE:
ARENA KAžELA CAMPSITE

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Phase one completed summer 2019

New luxury camping offer in Croatia

Located in one of Croatia’s most popular destinations, Istria, Arena Kazela Campsite is situated on the southern part of Medulin (a top five tourist destination in Croatia by number of overnights) overlooking the Kvarner Bay and is just a few kilometres away from the city of Pula.

It is the largest of our eight campsites and offers holidaymakers the ultimate in peace and tranquillity on the edge of the Adriatic Sea, with direct access to a two-kilometre-long beach overlooking the Medulin archipelago and crystal-clear Adriatic Sea. Its stunning location made it the obvious choice to launch a brand-new style of luxury camping homes.

The campsite season in Croatia runs between April and November. Following the end of the 2018 season, we immediately began the first of a two-phase, two-year investment programme to transform the site and inspire our guests with a new luxury camping offer.

We installed 164 new, fully equipped premium and family camping homes, which are situated alongside more than 1,000 spacious pitches. The new mobile homes have been designed to meet the needs of the modern environment-conscious traveller. Featuring ecological and recycled materials, the accommodation offers 37m2 of interior space, more than 250m2 of covered terrace, as well as 250m2 of private garden.

In addition to the new luxury camping homes, our aim is to offer our guests an overall luxurious holiday experience with exceptional facilities. To that end, phase one of the programme included two new swimming pools – a central activity pool with a children’s section and a relaxing infinity pool – new modern pool bars, an Illy coffee shop and a re-developed reception area.

The campsite was unveiled to guests in July 2019 and was well received. On Booking.com the repositioned site has a rating of 9.0 based on more than 500 reviews.

In total, the plan is to invest £25 million to fully reposition this site. Phase one was completed in June 2019 at a cost of £19 million and to date has delivered a strong increase in revenues and profitability underpinned by an increased average daily rate of over 40% and a revenue uplift of more than 30%.

Phase two of the project will complete in summer 2020.

HOW WE’VE
ADDED VALUE

  • ‘Next’ camping homes boast smart design and enviable positions on the edge of the resort near the sea

  • Feel at home in the resort’s ‘Green’ camping homes, which are made from ecological and recycled materials

  • A new 80-metre relaxation pool is a stone’s throw from the clear waters of the Adriatic Sea

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